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B.Tech. (Third semester) Mechanical engineering KUK

Monday, April 26, 2010

B.Tech. (Third semester) Mechanical engineering


BASICS OF INDUSTRIAL SOCIOLOGY, ECONOMICS


& MANAGEMENT


HUM – 201 E Sessional : 50


L T P Theory : 100


3 1 - Total : 150


Duration of Exam. : 3 Hrs.


UNIT-I


Meaning of social change, nature of social change, theories of social change. The direction of social change, the causes of social change, the process of social change. Factors of social change – the technological factors, the cultural factors, effects of technology on major social institutions, social need of status system, social relations in industry.


UNIT-II


Meaning of Industrial Economic, Production Function, its types, Least Cost Combination, Law of Variable Proportion, Laws of Return – Increasing, Constant & Diminishing. Fixed & variable costs in short run & long run, opportunity costs, relation between AC & MC, U-shaped short run AC Curve. Price & Output Determination under Monopoly in short run & long run. Price Discrimination, Price Determination under Discriminating Monopoly. Comparison between Monopoly & Perfect Competition.


UNIT – III


Meaning of Management, Characteristics of Management, Management Vs. Administration, Management – Art, Science & Profession, Fayol’s Principles of Management. Personnel Management – Meaning & Functions, Manpower – Process of Manpower Planning, Recruitment & Selection – Selection Procedure. Training – Objectives & Types of Training, Various Methods of Training. Labour Legislation in India – Main provisions of Industrial disputes Act 1947;


UNIT – IV


Marketing Management – Definition & Meaning, Scope of Marketing Management, Marketing Research – Meaning, Objectives. Purchasing Management – Meaning & Objectives, Purchase Procedure, Inventory Control Techniques.Financial Management – Introduction, Objectives of Financial decisions, Sources of Finance.


Note : Eight questions are to be set taking two from each unit. The students are required to attempt five questions in all, taking at least one from each unit.


TEXT BOOKS :


1.“Modern Economic Theory” Dewett, K.K., S. Chand & Co.


2.“Economic Analysis” K.P. Sundharam & E.N. Sundharam (Sultan Chand & Sons).


3.“Micro Economic Theory” M.L. Jhingan (Konark Publishers Pvt. Ltd.).


4.“Principles of Economics” M.L. Seth (Lakshmi Narain Aggarwal Educational Publishers – Agra).


5.“An Introduction to Sociology”, D.R. Sachdeva & Vidya Bhusan.


6.“Society – An Introductory Analysis”, R.M. Maclver Charles H. Page.


7.“Principles and Practices of Management : R.S. Gupta; B.D. Sharma; N.S. Bhalla; Kalyani.


REFERENCE BOOKS


1.“Organization and Management : R.D. Aggarwal, Tata McGraw Hill.


2.Business Organization and Management : M.C. Shukla





MATH-201 E MATHEMATICS - III


L T P Theory : 100


3 1 - Sessional : 50


Total : 150


Duration of Exam : 3 Hrs.


UNIT – I


Fourier Series : Euler’s Formulae, Conditions for Fourier expansions, Fourier expansion of functions having points of discontinuity, change of interval, Odd & even functions, Half-range series.


Fourier Transforms : Fourier integrals, Fourier transforms, Fourier cosine and sine transforms. Properties of Fourier transforms, Convolution theorem, Perseval’s identity, Relation between Fourier and Laplace transforms, Fourier transforms of the derivatives of a function, Application to boundary value problems.


UNIT-II


Functions of a Complex Variables : Functions of a complex variable, Exponential function, Trigonometric, Hyperbolic and Logarithmic functions, limit and continuity of a function, Differentiability and analyticity.


Cauchy-Riemann equations, Necessary and sufficient conditions for a function to be analytic, Polar form of the Cauchy-Riemann equations, Harmonic functions, Application to flow problems, Conformal transformation, Standard transformations (Translation, Magnification & rotation, inversion & reflection, Bilinear).


UNIT-III


Probability Distributions : Probability, Baye’s theorem, Discrete & Continuous probability distributions, Moment generating function, Probability generating function, Properties and applications of Binomial, Poisson and normal distributions.


UNIT-IV


Linear Programming : Linear programming problems formulation, Solution of Linear Programming Problem using Graphical method, Simplex Method, Dual-Simplex Method.


Text Book


1.Higher Engg. Mathematics : B.S. Grewal


2.Advanced Engg. Mathematics : E. Kreyzig


Reference Book1.Complex variables and Applications : R.V. Churchil; Mc. Graw Hill


2.Engg. Mathematics Vol. II: S.S. Sastry; Prentice Hall of India.


3.Operation Research : H.A. Taha


4.Probability and statistics for Engineer : Johnson. PHI.


Note : Examiner will set eight question, taking two from each unit. Students will be required to attempt five questions taking at least one from each unit.





ME- 201 E THERMODYNAMICS


Sessional : 50 Marks


L T P Theory : 100 Marks


3 1 - Total : 150 Marks


Duration of Exam. : 3 hrs.


Unit I


Basic Concepts: Thermodynamics: Macroscopic and Microscopic Approach, Thermodynamic Systems, Surrounding and Boundary, Thermodynamic Property – Intensive and Extensive, Thermodynamic Equilibrium, State, Path, Process and Cycle, Quasistatic, Reversible and Irreversible Processes, Working Substance. Concept of Thermodynamic Work and Heat, Equality of Temperature, Zeroth Law of Thermodynamic and its utility.


Ideal and Real Gases: Concept of an Ideal Gas, Basic Gas Laws, Characteristic Gas Equation, Avagadro’s law and Universal Gas Constant, P-V-T surface of an Ideal Gas. Vander Waal’s Equation of state, Reduced Co-ordinates, Compressibility factor and law of corresponding states. Mixture of Gases, Bass, Mole and Volume Fraction, Gibson Dalton’s law, Gas Constant and Specific Heats, Entropy for a mixture of Gases.


Unit II


First Law of Thermodynamics: Energy and its Forms, Energy and 1st law of Thermodynamics, Internal Energy and Enthalpy, 1st Law Applied to Non-Flow Process, Steady Flow Process and Transient Flow Process, Throttling Process and Free Expansion Process.


Second Law Of Thermodynamics: Limitations of First Law, Thermal Reservoir Heat Source and Heat Sink, Heat Engine, Refrigerator and Heat Pump, Kelvin- Planck and Clausius Statements and Their Equivalence, Perpetual Motion Machine of Second Kind. Carnot Cycle, Carnot Heat Engine and Carnot Heat Pump, Carnot’s Theorem and its Corollaries, Thermodynamic Temperature Scale.


Unit III


Entropy: Clausius Inequality and Entropy, Principle of Entropy Increase, Temperature Entropy Plot, Entropy Change in Different Processes, Introduction to Third Law of Thermodynamics.


Availability, Irreversibility and Equilibrium: High and Low Grade Energy, Availability and Unavailable Energy, Loss of Available Energy Due to Heat Transfer Through a Finite Temperature Difference, Availability of a Non-Flow or Closed System, Availability of a Steady Flow System, Helmholtz and Gibb’s Functions, Effectiveness and Irreversibility.


Unit IV


Pure Substance: Pure Substance and its Properties, Phase and Phase Transformation, Vaporization, Evaporation and Boiling , Saturated and Superheat Steam, Solid – Liquid – Vapour Equilibrium, T-V, P-V and P-T Plots During Steam Formation, Properties of Dry, Wet and Superheated Steam, Property Changes During Steam Processes, Temperature – Entropy (T-S) and Enthalpy – Entropy (H-S) Diagrams, Throttling and Measurement of Dryness Fraction of Steam.


Thermodynamic Relations: T-Ds Relations, Enthalpy and Internal Energy as a Function of Independent Variables, Specific Heat Capacity Relations, Clapeyron Equation, Maxwell Relations.


Text Books:


1.Engineering Thermodynamics – C P Arora, Tata McGraw Hill


2.Engineering Thermodynamics – P K Nag, Tata McGraw Hill


Reference Books :
1.Thermal Science and Engineering – D S Kumar, S K Kataria and Sons


2. Engineering Thermodynamics -Work and Heat tranfer – G F C Rogers and Maghew Y R Longman


NOTE: In the semester examination, the examiner will set 8 questions in all, at least two question from each unit, and students will be required to attempt only 5 questions, at least one from each unit.





B.Tech. (Third semester) Mechanical engineering


ME- 203 E STRENGTH OF MATERIALS –I


Sessional : 50 Marks


L T P Theory : 100 Marks


3 1 Total : 150 Marks


Duration of Exam. : 3 Hrs.


Unit 1


Simple stresses & strains : Concept & types of Stresses and strains, Polson’s ratio, stresses and strain in simple and compound bars under axial loading, stress strain diagrams, Hooks law, elastic constants & their relationships, temperature stress & strain in simple & compound bars under axial loading, Numerical.


Compound stresses & strains: Concept of surface and volumetric strains, two dimensional stress system, conjugate shear stress at a point on a plane, principle stresses & strains and principal- planes, Mohr’s circle of stresses, Numerical.


Unit II


Shear Force & Bending Moments : Definitions, SF & BM diagrams for cantilevers, simply supported beams with or without over-hang and calculation of maximum BM & SF and the point of contraflexture under (i) concentrated loads, (ii) uniformly distributed loads over whole span or a part of it, (iii)combination of concentrated loads and uniformly distributed loads, (iv) uniformly varying loads and (v) application of moments, relation between the rate of loading, the shear force and the bending moments, Problems.


Torsion of circular Members : Torsion of thin circular tube, Solid and hollow circular shafts, tapered shaft, stepped shaft & composite circular shafts, combined bending and torsion, equivalent torque, effect of end thrust. Numericals.


Unit III


Bending & shear Stresses in Beams: Bending stresses in beams with derivation & application to beams of circular, rectangular, I,T and channel sections, composite beams, shear stresses in beams with derivation combined bending torsion & axial loading of beams. Numericals.


Columns & Struts: Column under axial load, concept of instability and buckling, slenderness ratio, derivation of Eulers formulae for the elastic buckling load, Eulers, Rankine, Gordom’s formulae Johnson’s empirical formula for axial loading columns and their applications, eccentric compression of a short strut of rectangular & circular sections, Numerical.


Unit IV


Slope & Deflection : Relationship between bending moment, slope & deflection, Mohr’s theorem, moment area method, method of integration, Macaulay’s method, calculations for slope and deflection of (i) cantilevers and (ii) simply supported beams with or without overhang under concentrated load, Uniformly distributed loads or combination of concentrated and uniformly distributed loads, Numerical.


Fixed Beams: Deflections, reactions and fixing moments with SF & BM calculations & diagrams for fixed beams under ( I) concentrated loads, (ii) uniformly distributed load and (iii) a combination of concentrated loads & uniformly distributed load.


Text Books:


1. Strength of Materials – G.H.Ryder - Third Edition in S I units 1969 Macmillan India


2. Strength of Materials – Andrew Pytel and Fredinand L.Singer Fourth Edition, Int. Student Ed. Addison – Wesley Longman


Reference Books :


1.Strength of Materials – Popov, PHI, New Delhi.


2.Strength of Materials – Sadhu Singh, Khanna Publications


3.Strength of Materials A Rudimentary Apprach – M.A. Jayaram,


Revised Ed.2001, Sapna Book House, Bangalore


4.Strength of Materials – U.C.Jindal


5.Strength Materials – I. Kripal Singh


NOTE: In the semester examination, the examiner will set 8 questions in all, at least one question from each unit, and students will be required to attempt only 5 questions.





B.Tech. (Third semester) Mechanical engineering


ME- 205 E MACHINE DRAWING


Theory : 100 Marks


L T P Sessional : 50 Marks


2 - 4 Total : 150 Marks


Duration of Exam : 4 hrs.


Unit I


Introduction to BIS Specification SP : 46 – 1988 Code of Engineering drawing – Limits, fits and Tolerance ( Dimensional and Geometrical tolerance ) , Surface finish representation.


Gear : Gear terminology, I.S. convention , representation of assembly of spur gears, helical gears, bevel gears , worm and worm wheel.


Unit II


Orthographic view from isometric views of machine parts / components. Dimensioning , Sectioning. Exercises on Coupling , Crankshaft , pulley , piston and Connecting rod , Cotter and Knuckle joint. Riveted Joint and Welded Joint.


Unit III


Assembly drawing with sectioning and bill of materials from given detail drawings of assemblies : Lathe Tail stock , machine vice , pedestal bearing , Steam stop valve , drill jigs and milling fixture.


NOTE :


(1) In the semester examination , the examiner will set two questions from each unit. The students have to attempt three questions taking one from each unit.


(2) The questions from Unit I and Unit II will carry 20 marks each. Question from Unit III will carry 60 marks.


Text Books:


1.Machine Drawing by N D Bhat and V M Panchal


Charotar Publishing House


2. A Text Book of Machine Drawing : P S Gill


Pub.: S K Kataria & Sons


Reference Books :


1. A Text Book of Machine Drawing : Laxmi narayana and Mathur


Pub. : M/s. Jain Brothers, New Delhi.


2. Machine drawing : N Sidheshwar, P Kannaieh V V S Sastry


Pub.: Tata Mc Graw –Hill Publishing Ltd.


R B Gupta Satya Prakashan


Note : Some of the exercises may be done on AUTOCAD Software.





B.Tech. (Third semester) Mechanical engineering


ME 207 E KINEMATICS OF MACHINES


Sessional : 50 Marks


L T P Theory : 100 Marks


3 1 Total : 150 Marks


Duration of Exam. : 3 Hrs.


UNIT I


Kinematics, introduction to analysis and synthesis of mechanisms, Kinematics’ pairs, Degree of freedom, Dynamitic chain mechanism, Machine, Four-bar chain, inversions, Single and double slider crank chain, Quick return mechanisms, Introduction to function generation, Path generation and rigid bodied guidance.


Velocity determination; Relative velocity methods, Instantaneous center method Acceleration determination, Kennedy’s Space cent rode and body cent rode,


UNIT II


Centripetal and tangential accelerations, Acceleration determination by graphical method using velocity polygons, Cariole’s component of acceleration, Klein’s and other constructions.


Analytical methods to find velocity and acceleration of four –link mechanism, slider crank mechanism, freumdenstein’s equation, Coordinate a angular displacements of input and output links (Path generation function generation), Least square technique, Rigid body guidance.


UNIT III


Pantograph, straight-line motion mechanisms (Peculiar, Hart, Scott Russell, Grasshopper, Watt, Kemp’s Tchybishev, Parallel linkages) Indicator mechanisms (Simplex Crosby , Thomson, etc ) Automobile steering gears (Davis and Ackerman),Hooks joint (universal coupling), Double hooks joints.


Types of friction, Laws of dry friction, Motion along inclined plane Screw threads, Wedge, Pivots and collars, Plate and cone clutches, Antifriction bearings, friction circle and friction axis, bearings and lubrication. Motion along inclined plane and screws, Pivots and Collars Thrust Bearings lubrication


UNIT IV


Types of cams and followers, various motions of the follower, Construction of cam profiles, Analysis for velocities and accelerations of tangent and circular arc cams with roller and flat –faced followers.


Open and crossed belt drives, velocity ratio, slip , material for belts, crowning of pulleys, law of belting, types of pulleys, length of belts ratio 0f tensions, centrifugal tension, power transmitted by belts and ropes, initial tension, creep, chain drive, chain length, classification of chains


Suggested reading:


1.Theory of machines:


S. S. Rattan, Tata McGraw Hill Publications.


2.Theory of Mechanism and Machines:


Jagdish Lal, Metropolitan Book Co.


3.Mechanism synthesis and analysis:


A.H. Soni, McGraw Hill Publications.


4.Mechanism:J.S. Beggs.


5.Mechanics of Machines:


P.Black, Pergamon Press.


6.Theory of Machines:


P.L.Ballaney, Khanna Publisher.





ME-209 E PRODUCTION TECHNOLOGY-1


L T P Sessional : 50 Marks


3 1 - Theory : 100 Marks


Total : 150Marks


Duration of Exam. : 3 Hrs.


UNIT I


Metal cutting & Tool life


Basic tool geometry, single point tool nomenclature, chips-various types and their characteristics, mechanism of chip formation, theoretical and experimental determination of shear angle, orthogonal and oblique metal cutting, metal cutting theories, relationship of velocities, forces and power consumption.


Effect of operating parameters life tool geometry, cutting speed, feed depth of out, coolant, materials etc on forces temp. tool life, surface finish etc., tool life relationship, tailor equation of tool life , tool material and mechanism.


UNIT II


Economics of metal machining & Multi edged tools


Element of machining cost, tooling economics, machines economics and optimization.


Broach tools-types materials and applications, geometry of twist drills, thrust torque and power calculation in drills, form tools-application.


UNIT III


Metal forming & Jigs and Fixtures


Metal blow condition, theories of plasticity conditions of plane strains, friction condition in metal working, wire drawing-extension of rods, theory of forging, rolling of metals and elementary rolling theory, no slip angle and forward slip.


Tool engineering, types of tools, usefulness, principles of loctation, locating and clamping devices, Jigs bushes, drilling Jigs, milling fixtures, turning fixtures, boring and broaching fixtures, different materials for Jigs and fixtures, economic of jigs and fixtures.


UNIT IV


Metrology


Measurements, linear and angular simple measuring instruments various clampers, screw gauge, sine bar, auto-collimator, comparator-mechanical, electrical, optical, surface finish and its measurement, micro and macro deviation, factors influencing surface finish and evaluation of surface finish.


Suggested reading:


1.Manufacturing science:


Ghosh and Malik, E.W. Press


2.Principles of metal cutting:


Sen and Bhattacharya, New Central Book.


3.Metal cutting principles:


Shaw, MIT Press Cambridge


4.Manufacturing analysis:


Cook, Adisson-Wesley


5.Modern machining processes:


Pandey and Shan, Tata McGraw Hill Publications




B.Tech. (Third semester) Mechanical engineering


ME 211 E KINEMATICS OF MACHINES (LAB.)


Class Work : 50 Marks


Exam : 50 Marks


L T P Total : 100Marks


- - 3 Duration of exam : 3 Hrs.


List of experiments


1.To determine the modulus of rigidity of the material of a closed coil helical spring and the stiffness of a spring


2.To determine the value of coefficient of friction for a given pair of surfaces using friction apparatus


3.To determine the modulus of rigidity of horizontal shaft


4.To determine experimentally the ratio of the cutting time to idle time (cutting stroke to idle stroke) of the crank and slotted lever (QRM)/ Whitworth and compare the result to theoretical values plot the following


a.θ v/s X (displacement of slider).


b.


θ v/s velocity.


c.


θ v/s Acceleration and to compare the values of velocities


(Take angles θ =45°, 90°, 135°, 225°, 270° &335°, ω = 1 rad/s)


5.To determine the value of coefficient of friction between the screw and nut of the jack, while:


a.


Raising the load


b.


Lowering the load


6.To draw experimentally a curve of the follower-displacement v/s cam-angle. Differentiate the above curve to get velocity and acceleration plot and compare the values with those obtained analytically.


7.To determine the coefficient of friction between belt and pulley and plot a graph between log10 T1/T2 v/s, θ.


8.To determine the displacement, velocities, & accelerations of the driven shaft of a Hooke’s joint for a constant speed of the driver shaft.


9.To determine velocity & acceleration of slider in slider-crank mechanism and plot the following:


a.


θ v/s x (displacement of slider)


b.


θ v/s velocity and


c.


θ v/s acceleration.


Compare the values of velocities & acceleration with those obtained theoretically.(Assume ω=I rad/sec.).


10.Study of the inversions of the single slider crank mechanism.


11.To verify the law of moment using Bell- crank lever.


Note : Any 8 experiments from the above list and other 2 from others (developed by institute ) are required to be performed by students in the laboratory.


9


B.Tech. (Third semester) Mechanical engineering


ME-213 E THERMODYNAMICS (LAB.)


Class Work : 50 Marks


Exam : 25 Marks


L T P Total : 75 Marks


- - 3 Duration of exam : 3 Hrs.


List of Experiments


1.


Study of 2 stroke petrol and diesel engine models.


2.


Study of 4-stroke petrol/diesel engine model.


3.


Study of boilers.


4.


Study of Babcock-Wilcox boiler (Model).


5.


Study of locomotive boiler (Model).


6.


Study of Lancashire boiler (Model).


7.


To study the Red wood viscometer and measure the viscosity of fluid.


8.


To measure the flash point of the given fuel


9.


To study the Nestler’s boiler.


10.


To study various parts of the vertical steam engine.


11 To study the diesel engine and make a trial on it.


Note : Any 8 experiments from the above list and other 2 from others developed by institute ) are required to be performed by students in the laboratory.


10


B.Tech. (Third semester) Mechanical engineering


ME- 215 E STRENGTH OF MATERIALS LAB


Class Work : 50 Marks


Exam : 25 Marks


L T P Total : 75 Marks


- - 3 Duration of exam : 3 Hrs.


List of Experiments :


1.To study the Brinell hardness testing machine & perform the Brinell hardness test.


2.To study the Rockwell hardness testing machine & perform the Rockwell hardness test.


3.To study the Vickers hardness testing machine & perform the Vickers hardness test.


4.To study the erichsen sheet metal testing machine & perform the erichsen sheet metal test.


5.To study the Impact testing machine and perform the Impact tests (Izod & Charpy).


6.To study the Universal testing machine and perform the tensile test.


7.To perform compression & bending tests on UTM.


8.To perform the sheer test on UTM.


9.To study the torsion testing machine and perform the torsion test.


10.To draw shear Force, Bending Moment Diagrams for a simply Supported Beam under Point and Distributed Loads.


11.To determine Mechanical Advantage and Efficiency of Single and Double Purchase Winch Crab.


12.To determine Mechanical Advantage and Efficiency of Worm and Worm Wheel.


13.To determine Mechanical Advantage, Efficiency of Simple and Compound Screw Jack.


14.To find Moment of Inertia of a Fly Wheel.


Note: Any 8 experiments from the above list and other 2 from others (developed by institute) are required to be performed by students in the laboratory

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SYLLABUS OF MBA KUK 2ND YEAR

MBA KUK  2ND YEAR
CP-301: Business Policy Strategic Management

Time: 3 Hours

Max.Marks:100

External: 70


Internal: 30


Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. They would be one question in the form of case study. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives
The course aims at imparting knowledge of formulation, implementation and evaluation of Business Strategies.


Course Contents

An Introduction to business policy- Nature, Objective and importance of business policy; An overview of strategic management; Strategic decision making; Process of strategic decision making.

Types of planning system- corporate planning, strategic planning and long range planning; Strategy Formulation, Company’s mission, purpose and objectives; Corporate strategy- concept, significance and objectives; types of strategies; Environmental and organizational appraisal(internal & external), techniques of business environment analysis; Strategic alternatives and choice; Business ethics and corporate strategy; concept of value chair and competitive advantage.


Strategy implementation- Designing organizational structure and activating strategies; Matching structure and corporate strategy, Structural, Behavioral and Functional implementation; concept of synergy.

Strategy Evaluation- Strategic evaluation and Control, Strategic and Operational Control; techniques of evaluation and control, Role of organizational system in evaluation.


Suggested Readings:1.Jauch & Glueek: Business Policy and Strategic Management.


2.Thampson A.A. and Stick land A.J.: Strategic Management- Concept and cases.


3.Michael Porter: Competitive Advantage of Nations.


4.Azhar Kazmi: Business Policy and Strategic Management.


5.Kenneth, A. Andrews: Concept of corporate Strategy.


6.Melvin J. Stanford: Management Policy.


7.John A. Pearce II and R.B. Robinson: Strategic Management-Strategy Formulation and Implementation.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


CP-302: Business Legislation


Time: 3 Hours,Max.Marks:100,External: 70,Internal: 30


Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives


The course is designed to assist the students in understanding basic laws affecting the operations of a business enterprise.


Course Contents


The Indian Contract Act, 1872: Essentials of a Valid Contract, Void Agreements, Performance of Contracts, Breach of Contract and its Remedies, Quasi-Contracts, The Sale of Goods Act, 1930: Formation of a Contract, Rights of an Unpaid Seller; The Negotiable Instruments Act, 1881: Nature and Types, Negotiation and Assignment, Holder-in-Due Course, Dishonor and Discharge of a Negotiable Instrument, Arbitration; The Companies Act, 1956: Nature and types of Companies, Formation, Memorandum and Articles of Association, Prospectus Allotment of Shares, Share and Share Capital, Membership, Borrowing Powers, Management and Meetings, Accounts and Audit, Prevention of Oppression and Mismanagement, Winding up.; An overview of Consumer Protection Act and Cyber Laws.


Suggested Readings:1
Avtar Singh: Company Law, 11th ed., Lucknow, Eastern, 1996.


2.Khergamwala, JS: The Negotiable Instrument Acts, Bombay, N.M.Tripathi, 1980.


3.Ramaiya, A.: Guide to the Companies Act, Nagpur, Wadhwa, 1992.


4.Shah, S.M.: Lectures on Company Law, Bombay, N.M.Tripathi, 1990.


5.Tuteja, SK: Business Law for Managers, New Delhi, Sultan Chand,1998.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


CP-303: Summer Training Project


Time: 3 Hours


Max.Marks:100


External: 50


Internal: 50


At the end of second semester, all students will have to undergo summer training of 6-8 weeks with an industrial, business or service organization.


Specialization-Finance


FM-302: Foreign Exchange Management


Time: 3 Hours


Max.Marks:100


External: 70


Internal: 30


Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives


The acquaint the students with the mechanism of the foreign exchange markets, measurement of the foreign exchange exposure, and hedging against exposure risk.


Course Contents


Types of Foreign Exchange Markets and Transactions, Quoting Foreign Exchange Rates, Spread, Official and Free Market Rates, Cross Currency Rates, Forward Rates, Quoting Forward Rates; Futures; Currency options; Currency Swaps; Corporate Exposure management: Foreign Exchange Risk, Alternative Strategies for Exposure Management, Exposure Management Techniques, Organization of the Exposure Management Function; Parameters and constraints on Exposure Management; Forecasting Exchange Rates: Economic Fundamentals, Financial and Socio-Political Factors, Technical Analysis; Tax Treatment of Foreign Exchange Gains and Losses.


Suggested Readings:


1.Sharan: International Financial Management, Prentice Hall of India, N.Delhi.


2.Shapiro: Multinational Financial Management, Prentice Hall of India, N. Delhi.


3.Paul Einzip: A Textbook on Foreign Exchange.


4.Maurice D.Levi: International Finance, McGraw Hall, N.Y.


5.A. Buckley: Multinational Financial, Prentice Hall of India, New Delhi.


6.Paul Roth: Mastering Foreign Exchange and Money Markets, Pitman, London.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


FM-305: Working Capital Management


Time: 3 Hours


Max.Marks:100 External: 70 Internal: 30


Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives


The objective of the course is to acquaint the students with the importance of the working capital and the techniques used for effective working capital management.


Course Contents


Concept of Working Capital Management, Importance of Working Capital, Kinds of Working Capital, Factors Determining Working Capital, Estimating Working Capital Requirements; Management of Cash- Motives for Holding Cash and marketable securities; Cash System, Managing the Cash Flow. Types of Collection Systems. Cash Concentration Strategies, Disbursement Tools, Investment in Marketable Securities; Forecasting Cash Flows; Managing Corporate Liquidity and Financial Flexibility; Measures of Liquidity, Determining the Optimum Level of Cash Balances- Baumol Model, Bernek Model, Miller-Orr Model, Stone Model; Receivable Management – Determining the Appropriate Receivable Policy, Marginal Analysis, Credit Analysis and Decision Analysis; Inventory Management-kinds of Inventories, Benefits and Costs of Holding Inventories, Inventory Management and Valuation. Inventory Control Models, Short-term Financing; Programming Working Capital Management; Integrating Working Capital and Capital Investment Process.


Suggested Readings:


1.Bhalla, V.K.: Working Capital Management, Text and Cases, 4th ed., Delhi, Anmol, 2001.


2.Hampton J.J. and C.L.: Wagner Working Capital Management, John Wiley & Sons, 1989.


3.Mannes, T.S. and J.T. Zietflow: Short-term Financial Management, West Pub. Co., 1993.


4.Scherr, F.C.: Modern Working Capital Management, Prentice Hall, 1989.


5.Smith, Keith V. and G.W. Gallinger: Readings on Short-term Financial Management 3rd ed., West Pub. Co., 1988.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


FM-306: Management of Financial Institution


Time: 3 Hours


Max.Marks:100
External: 70
Internal: 30

Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives


The objective of this course is to discuss the specific financial management problems of financial institutions including a detailed study of the working of the leading financial institutions in India.


Course Contents


The Nature and Role of Financial System; Evaluating Risks and Returns of Assets and Liabilities of Financial Institutions; Interest Rate Analysis; Interest Rates in the Financial System; Yield Curve; Risk and Inflation; Provisions of RBI’s Operations; Credit and Monetary Planning; Insurance Companies; Thrift Institutions; Capital Adequacy and Capital Planning; Strategy of Growth; Problems of Time and Cost Over Runs; Financial Planning of Financial Institutions; Financial Goals and Performa Statements; Development Banks; Role of Development Banking in Industrial Financing in India; Objectives and Functions of Different Financial Institutions in India Like IFCI, ICICI, IDBI, UTI, LIC, Mutual Funds, International Aspects of Financial Institutions.


Suggested Readings:


1.Rose, Peter S. and Fraser, Donald R.: Financial Instructions. Ontario, Irwin Dorsey, 1985.


2.Vij, Madhu: Management of Financial Institutions in India, New Delhi. Anmol, 1991.


3.Yeager, Fred C. and Seitz, Nail E.: Financial Institution Management: Text and Cases. 3rd ed., Englewood Cliffs, New Jersey, Prentice Hall Inc., 1989.


4.Bhole L.M.: Management of Financial Institutions, Tata McGraw Hill, 2001.


5.Khan M.Y.: Indian Financial System, Tata McGraw Hill, 2000.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


FM-307: Security Analysis and Investment Management


Time: 3 Hours


Max.Marks:100 External: 70


Internal: 30


Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives


The objective of this course is to impart knowledge to students regarding the theory and practice of Security Analysis and Portfolio Management.


Course Contents


Investment –return and risk; Operations of Indian Stock Market; New Issue Market; Listing of Securities, OTCEI.


Cost of investing in securities; mechanics of investing; markets and brokers; investment companies; market indices and return.


Objectives of security analysis; investment alternatives; valuation theories of fixed and variable income securities; government securities; non-security forms of investment; real estate in investment; investment instruments of the money market; Fundamental and technical approach, efficient market theory; recent developments in the Indian stock Market.


Suggested Readings:


1.Pandian: Security Analysis and Portfolio Management, Vikas Publishing House, New Delhi.


2.Raman: Investment; Principles and Techniques, Vikas Publishing House, New Delhi.


3.Fischer, Donald E. and Jordan, Ronald J.: Security Analysis and Portfolio Management, Prentice Hall of India, New Delhi.


4.Fuller, Russell J. and Farrell, James L.: Modern Investment and Security Analysis. New York, McGraw Hill.


5.Sharpe, William F. etc.: Investment, New Delhi, Prentice Hall of India, 1997.


6.Alexander, Forden J. and Bailey, Jeffery V.: Investment Analysis and Portfolio Management, Dryden Press, Thomson Learning, Bombay.


7.Machiraju, H.R.: Indian Financial System. Vikas Publishing House, New Delhi.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


Specialization- HRM


HRM-301: Management of Industrial Relations


Time: 3 Hours


Max.Marks:100


External: 70


Internal: 30


Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives


Organizational efficiency and performance are intricately interlinked with industrial relations. This course is an attempt to appreciate the conceptual and practical aspects of industrial relations at the macro and micro levels.


Course Contents


Industrial relations perspectives; Industrial Relations and the emerging socio-economic scenario; Industrial Relations and the State; Legal Framework of Industrial Relations; Role of trade unions; Trade union and the employees; Trade union and the management; Discipline and grievance management; Negotiation and collective settlements; Participative management and co- ownership; Productive bargaining; Employee empowerment and quality management; Industrial relations and technological cnage; ILO and industrial relations.


Suggested Readings:


1.Kochan, T.A. & Katz Henry: Collective Bargaining and Industrial Relations, 2nd ed., Homewood, Illinois, Richard D Irwin, 1988.


2.Mamkottam, K: Trade Unionism, Myth and Reality, Oxford University Press, New Delhi, 1982.


3.Niland, J.R. etc: The future of Industrial Relations, Sage, New Delhi, 1994.


4.Papola, T S & Rodgers, G.: Labour Institutions and Economic Development in India, ILO, Geneva, 1992.


5.Ramaswamy, E.A. - The Rayon Spinners: The Strategic Management of Industrial Relations, Oxford University Press, New Delhi, 1994.


6.Virmani, B.R.: Participate Management vs. Collective & Webb, Beatrice. Industrial Democracy, Longman, Melbourne, 1987.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


HRM-304: Compensation Management


Time: 3 Hours


Max.Marks:100


External: 70


Internal: 30


Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives


The Course is designed to promote understanding of issues related to the compensation or rewarding human resources in the corporate sector, public services and other forms of organizations and to impart skills in designing, analyzing and restricting reward management systems, policies and strategies.


Course Contents


Understanding of economic theory related to reward management; Competitive imperatives: productivity, quality, service, speed, learning; planning for improved competitiveness; differentials; Internal and external equity in compensation systems; Understanding and compensation packages compensation of chief executives, senior mangers, R & D Staff, etc.; Understanding different components of compensation packages; compensation practices of multinational corporations and strategic compensation systems; Statutory provisions governing different components of reward systems; Working of different institutions related to reward system like wage boards, pay commissions.


Suggested Readings:


1.Armstrong, Michel and Murlis, Helen: Reward Management: a Handbook of Salary Administration, London, Kegan Paul, 1988.


2.Bergess, Lenard R.: Wage and Salary Administration, London, Charles E- Merril, 1984.


3.Capeman, George: Employees Share Ownership, New York Kogan Page, 1991.


4.Hart, Robert A.: Economics of Non-Wage Labor Costs, London, George Allen and Unwin, 1984.


5.Henderson, Richard I.: Compensation Management: Rewarding Performance, 6th ed., Englewood Cliffs. Prentice Hall Inc., 1994.


6.Micton, Rock: Handbook of Wage and Salary Administration, 1984.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


HRM-305: Managing Interpersonal and Group Process


Time: 3 Hours


Max.Marks:100


External: 70


Internal: 30


Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. They would be one question in the form of case study. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives


The purpose of this course is to advance understanding regarding interpersonal and group process and help the students to examine and develop process facilitation skills mainly through laboratory and other experience-based methods of learning.


Course Contents


Group as a medium of learning: Developing and change; Group cohesiveness; Influence process; Interpersonal communication Interpersonal awareness and feedback process; Interpersonal trust; Group decision-making; Group synergy; Team building; Fundamental interpersonal relations orientation (FIRO-B); Career roles and identity; Competition and cooperation.


Suggested Readings:


1.Bennis, W.G.: Essay in Interpersonal Dynamics, U.S.A., Dorsey Press, 1979.


2.Kolb, D. etc.: Organizational Behavior: An Experiential Approach, 5th ed., Englewood Cliffs, New Jersey, Prentice hall Inc., 1991.


3.Kolb, D. etc.: Organizational Behaviour: Practical Readings for Management, 5th ed., Englewood Cliffs, New Jersey, Prentice Hall Inc., 1991.


4.Mainiero, L.A. & Tromley C.L.: Developing Managerial Skills in OB, New Delhi, Prentice Hall of India, 1985.


5.Moore, M.D. etc.: Inside Organizations: Understanding the Human Dimensions, London, Sage, 1988.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


HRM-306: Human Resource Planning and Development


Time: 3 Hours


Max.Marks:100


External: 70


Internal: 30


Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. They would be one question in the form of case study. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives


The objective of this paper is to develop a conceptual as well as a practical understanding of Human Resource Planning, Development and Development in organizations.


Course Contents


Micro level manpower planning and labour market analysis; Organizational human resource planning; Workforce flow mapping; Age and grade distribution mapping; Models and techniques of manpower demand and supply forecasting; Behavioral factors in human resource planning- Wastage analysis; Retention; Redeployment and exit strategies; Career Management and career planning; Performance planning; Potentials appraisal and career development: HRD Climate; Culture; QWL; HRD strategies; HRD in Strategic organizations; Human resource information system; Human resource valuation and accounting.


Suggested Readings:


1.Arthur, M.: Career Theory Handbook, Englewood Cliffs, Prentice Hall Inc., 1991.


2.Belkaoui, A.R. and Belkaoui, J.M.: Human Resource Valuation: A Guide to Strategies and Techniques, Greenwood, Quorum Books, 1995.


3.Dale, B.: Total Quality and Human Resources: An Executive Guide, Oxford, Blackwell, 1992.


4.Greenhaus, J.H.: Career Management, New York, Dryden, 1987.


5.Kavanagh, M.J. etc.: Human Resource Information System: Development and Applications, Boston, PWS-Kent, 1993.


6.Mabey, C and Salama, G.: Strategic Human Resource Management, Oxford, Blackwell, 1995.


7.Thomson, R and Mabey, C.: Developing Human Resource, Oxford, Butterworth- Heinemann, 1994.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


Specialization Marketing


MM-301: Advertising Management


Time: 3 Hours


Max.Marks:100


External: 70


Internal: 30


Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. There would be one question in the form of case study. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives


The aim of the paper is to acquaint the students with concepts, techniques and give experience in the application of concepts for developing an effective advertising programme.


Course Contents


Advertising: Concepts, Types, forms and Importance. Role of advertising in the Marketing Process: Legal, Ethical and Social Aspects of Advertising: Process of Communication, Theory of Cognitive Dissonance and Clues for Advertising Strategist: Stimulation of Primary and Selective Demand – Advertising, Planning and Objective, Setting: Dagmar Approach. Determination of Target Audience; Building of Advertising Programme – Message, Headlines, Copy, Logo, Illustration, Appeal, Layout; Campaign Planning; Media Planning; Budgeting; Evaluation- Rationale of Testing Opnion and Aptitude Tests, Measurement of Advertising Effectiveness; Advertising Organization- Selection, Compensation and Appraisal of an Agency; Electronic Media Buying. Advertising and Consumer Behavior: Role of Creativity in Advertising.


Suggested Readings:


1.Belch George E and Belch, Michael A.: Introduction to Advertising and Promotion, 3rd ed., Chicago, Irwin, 2002.


2.Arens and Bovee: Contemporary Advertising, Irwin, 1995.


3.Sandage and Fryberger: Advertising, AITBS, Delhi, 2000.


4.Batra, Rajeev, Myers, Johan G. and Aaker, David A.: Advertising Management, 4th ed., New Delhi, Prentice Hall of India, 2002.


5.‘O’ Guinn: Advertising & Integrated Brand Production, Vikas Publishing House, New Delhi.


6.Kleppner, Otto: Advertising Procedure, Englewood Cliffs, New Jersey, Prentice Hall Inc., 1986.


7.Wells, William Burnett, John & Moriarty Sandara, PHI, 2002.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


MM-302: Sales Management


Time: 3 Hours


Max.Marks:100
External: 70

Internal: 30


Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. There would be one question in the form of case study. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives


The purpose of this paper is to acquaint the students with concepts which are helpful in developing a sound sales and distribution policy and in organizing and managing sales force and marketing channels.


Course Contents


Nature, Scope and Objectives of Sales Management; Theories of selling; Functions of Sales Manager; Selling Operations; Personal selling; Salesmanship; Sales forecasting; Determination of size of sales force; Sales organization: Recruitment and conducting sales training programmes; Designing and Administering Compensation plan; Motivation and supervising sale personal; Sales Meetings and contests; Designing Territories and allocating sales efforts; Sales Quota, Sales evaluation programme, Sales budgeting and Control; International Sales Management.


Suggested Readings:


1.Anderson, R. &Hair: Professional Sales Management, Tata McGraw Hill, New Delhi, 2000.


2.Manning & Reece: Selling Today, Pearson Education Asia, 8th Edition.


3.Dalrymple, D.J.: Sales Management: Concepts and Cases, New York, John-Wiley, 1989.


4.Still, R & Govoni: Salws Management, Prentice Hall Inc., 1988.


5.

Lancaster & Jobber: Selling and Sales Management, Macmillan India, 3rd Edition.


6.Calvin: Sales Management, Tata McGraw Hill, New Delhi.


7.Futrell, Charles: Sales Management. Thomson Learning, Mumbai.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


MM-303: Product and Brand Management


Time: 3 Hours


Max.Marks:100


External: 70


Internal: 30


Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. There would be one question in the form of case study. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives


The objective of this course is to impart in-depth knowledge to the students regarding the theory and practice of Product and Brand Management.


Course Contents


Product Planning and Management: Product concepts and levels; products line and mix decisions; Products life cycle and marketing strategy implications.


New Product Development Process: Developing Product Strategy; Financial Analysis of Product Management.


Branding Strategies: Importance of branding; Branding terminology; Basic branding concepts- Brand awareness, brand personality, brand image, brand identity, brand loyalty, brand equity; Product versus Corporate Branding.


Major Branding Decisions: Selecting a brand name; Brand extension decision; Family versus individual brand names, multiple branding; private versus national branding, Handling brand name changes.


Brand positioning and Re-launch: Brand building and communication.


Branding in specific sectors: Customer, industrial, retail, service brands, E-branding, Branding for international marketing.


Brand Equity- Sources & Benefits, Designing Marketing Programme to built brand equity, Measurement of Brand Equity.


Suggested Readings:


1.Lehmann, Donald R. and Winer, Russel S.: Product Management, Tata McGraw Hill, 3rd edition, 2002.


2.Aaker, David, A.: Managing Brand Equity, New York, Free Press, 1991.


3.Cowley, Don: Understanding Brands, London, Kogan Pages, 1991.


4.Czemiawskd, Richard D. & Michael W. Maloney: Creating Brand Loyalty, AMACOM, NY, 1999.


5.Kapferer, J N.: Strategic Brand Management, New York, Free Press, 1992.


6.Up Shaw, Lyth B.: Building Brand Identity: A Strategy for Success in a Hostile Market place, New York, John Wiley, 1995.


7.Keller, Kevin Lana: Strategic Brand Management, Prentice Hall, 1998.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.


MM-304: Consumer Behavior


Time: 3 Hours


Max.Marks:100


External: 70


Internal: 30


Note: - The examiner will set eight questions in all. Question No.1, comprising of seven short answer type questions, shall be compulsory. In all, the students would be required to attempt five questions. All Questions will carry equal marks.


Objectives


The basic objective of this course is to develop an understanding about the consumer decision- making process and its applications in marketing function of firms.


Course Contents


Introduction to Consumer Behavior, Consumer Behavior and Marketing strategy; Consumer Involvement and Decision-making; Information search process; Evaluative criteria and decision rules; consumer motivation, Information Processing and Consumer Perception; consumer attitude and attitude change; influence of personality and Self-concept on buying behavior; Psycho-graphics and Lifestyle; influence of culture, subculture and social class; Reference group influence; Diffusion-making; Industrial Buying Behavior; Models of Consumer Behavior; Consumer Behavior Audit.


Suggested Readings:


1.Assael, H.: Consumer Behavior and Marketing Action, Asian Books Pvt. Ltd., New Delhi, 2001.


2.Engle, J.F. etc.: Consumer Behavior, Chicago, Dryden Press, 1993.


3.Hawkins, D.L. etc.: Consumer Behavior: Implications for Marketing Strategy, TMH, 2002.


4.Schiff man, LG and Kanuk, L.L.: Consumer Behavior. New Delhi, Prentice Hall of India, 1994.


5.Loudon & Loudon: Consumer Behavior, TMH, New Delhi.


6.Soloman, Michael E.: Consumer Behavior; Buying; Having, Being PHI/Pearson Edu. New Delhi.


The list of cases and specific references including recent articles will be announced in the class at the time of launching of the course.

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